Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book aims to help authors do exactly that.
Tim Grahl, who has helped more than 100 authors (from household names to first-time writers) to launch best-sellers, promises that by following the method outlined in his book, authors can quickly reach 1000 sales.
After that, with the ball rolling, the second thousand sales will be much easier than the first.
Books fail to sell for a number of reasons as Grahl points out – not least through a misplaced fear of appearing too “salesy”. The real problem, he says, is not having the enthusiasm to convince readers to buy. His solution is to go right to the heart of any successful selling – the relationship between buyer and seller – to construct a blueprint for repeated sales. He shows how authors can nurture a relationship with readers, turning them into avid fans, eager to buy the next book.
Too good to be true?
If you’re a self-published author with lacklustre sales, or looking to launch a new book more effectively, this book will help, even if you don’t have a marketing or advertising budget.
This book addresses both problems, with plenty of guidance for new authors as well as those with a backlist. Included with actionable tips are case studies from his long and illustrious client list with further examples and ideas. So many, in fact, that I bookmarked practically every page.
But if it’s a quick-sell method you’re after, you’re out of luck. His is an “in it for the long haul” method to help you develop a long-term writing career, as opposed to selling just one title.
Grahl has some interesting things to say about how to use social media. He doesn’t believe that Twitter or Facebook are effective for selling books. Instead, he suggests getting to grips with websites and mailing lists. Easier said than done if you aren’t very technically-minded, and his book could probably do with a guide to doing all this.
Note: If this is the sort of thing that drives you nuts, take a look at our own guide Create an Author Website.
Take a look at Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book on Amazon.